Trends in Online Reputation Management
Companies in today’s market have to worry as much about their online reputation as they have to worry about their customers. Here are the tops trends to help them manage their status in the online world.
A reputation that matters
In years past, the number of reviews was critical to the level of the business’s reputation. That dynamic has changed dramatically in recent years.
More focus is on the quality of the reviews rather than on the number of reviews. Proper reputation management controls these factors. Review management posts the high star reviews to the more popular review sites like Google while sending the lower reports to the owner for analysis and evaluation.
Controlling the reviews and where they go is paramount to gaining traction in the proper area. Gathering reviews in one place like Google will mean higher rankings with the search engines.
Online reputation management sometimes means that business owners have to remind their customers to review their product or service.
Most reputation management tools will include the services to help owners do this. Email marketing campaigns to gently remind customers to go to Google, or the service you have chosen, and leave a review. This reminder is run through the review controls and works the same, generating organic reports that search engines love.
Giveaways, rewards, and discounts
Giveaways and rewards are a great way to encourage people to return to the website to leave reviews. Owners can offer them discounts on their next purchase generating more traffic to their service.
Text messaging campaigns are tricky but can function much like email campaigns. If the owners’ service generates a list of customers phone numbers, then they already have another option to reach out to their customer base and ask them to leave reviews.
Owners should use text messaging sparingly and only with the permission of their customer base. Nothing can turn a potential return customer off faster than being bombarded with unwanted texts or calls.
Credibility and reliability
Since the number of reviews doesn’t matter much anymore, then the credibility of the reports does matter. Reliability of the information in the reviews is why those reviews matter.
Customers rely more on online reviews from services like Google to decide when and where they will spend their money.
Keyword usage also plays a part in the site’s credibility. Search engines are now punishing websites for the overuse of keywords. Finding a happy balance is key to maintaining the website’s reliability.
Video is on the rise
The ease of access to social media outlets in today’s market can be a massive benefit for the online reputation. Many hours of video are digested every day by potential customers in those social media outlets.
Taking advantage of this wealth of customers can mean a considerable drive in traffic and a welcome boost to the website’s reputation.
Feedback drives improvements
A large part of the business’s online reputation is listening to customers. Making the company a part of the review process is critical to making customers feel heard.
The review cycle becomes very important in the procedure. Monitoring reviews help business collect critical data. They can then process that data into needed improvements.
Listening to customer reviews and making improvements based on those reviews will also help to improve their rankings with search engines.
Technology on the cutting edge
Staying ahead in business today means continuously being on the cutting edge. Gathering reviews, collecting user data, or refining search results are all part of monitoring the companies reputation on the internet.