AR Companies: How Do They Work?

There are many different types of AR companies. Some create software, while others create hardware. Some focus on entertainment, while others focus on business and industrial applications.

No matter what type of AR company they are, they have to do three things: develop the technology, make it available to users, and market it.

  1. Developing the Technology

This is probably the most important part of creating an AR company. It’s not enough to just come up with an idea; you also need to be able to turn that idea into a working product or service. This involves a lot of research and development and trial and error.

  1. Making it Available to Users

Once the technology is developed, it has to be made available to users. This can involve creating a new app or integrating AR into an existing app. It also includes developing the hardware and software needed to use the technology.

  1. Marketing it

Even if you have the best technology globally, it won’t do any good if nobody knows about it. That’s where marketing comes in. Marketing is how you get your company’s name out there and let people know what it does and how they can use it.


You can use many different strategies for marketing an AR company, from online ads to tradeshows to keynote speeches. It all depends on your target audience and what you’re trying to accomplish.

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